ALTRAPRENEUR

With over 15 years of expertise, Atlanta brings a wealth of experience in providing legal, commercial, and strategic advice to a variety of businesses. Her career began at the magic circle law firm Clayton Utz in Australia, followed by further practice at Corrs Westgarth Chambers. Atlanta’s transition to in-house counsel began at Foxtel, where she honed her ability to deliver practical and commercial solutions for various departments, adapting to the dynamic demands of a leading broadcaster.

After expanding her in-house experience at Sky UK, she moved on to Acorn Media as Director of Legal & Business Affairs, where she further developed her unique approach to solving complex business challenges with clarity and foresight. It was during this time that Atlanta realized traditional employment models often fell short in addressing the ever-changing needs of businesses.

In response, she founded Altra Media, a consultancy built on providing flexible, tailored, and commercial advice that meets the needs of clients in real-time. This adaptability and deep industry insight have allowed her to offer unparalleled support to her clients.

As Atlanta’s network grew, she became increasingly aware of the challenges many women face in bringing their entrepreneurial dreams to life. Whether it’s navigating the complexities of the start-up process or solidifying a business idea, the barriers often seem insurmountable without the right support. With a passion for empowering women and a vision for female entrepreneurship, Atlanta founded Altrapreneur – a consulting arm dedicated to guiding women through the start-up journey. From concept to creation, Altrapreneur helps women transform their ideas into thriving businesses, offering the tools, strategy, and confidence to succeed.

Atlanta’s mission is clear: to create a path for independent women to realize their business dreams. Whether you’re ready to launch or still developing your idea, Altrapreneur is here to make that dream a reality.